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With a strong and varied skill set behind our founder and marketer Mel, talk to us about your social media, website design, strategic planning, event management and marketing asset requirements today. We've got the tools to empower you to take charge of your marketing and can assist with your project needs. Simply complete the form on this page and we'll get that conversation and those ideas flowing.
Lifestyle marketing: Our 2 cents…
Lifestyle marketing is about going beyond selling a product or service. It's about finding a way to connect and integrate with your consumers values, interests, aspirations, attitudes, opinions and behaviours. It's all about seeking to educate, inspire and motivate your consumers.
With the goal of your product or service contributing to the definition of your consumer's way of life, here are three steps to get you on the lifestyle marketing track:
Be human. Remember authenticity is key.
Create positive consumer centric experiences.
Keep the conversation going by building and engaging with your community.
Build your marketing toolkit
This is in no way an exhaustive list of what's out there. These are just some common tools to help you get started and keep the wheels turning when it comes to your marketing efforts.
Eventbrite - for your event planning and promotion needs.
MailChimp - for your supporting email marketing campaigns.
Facebook - for information sharing, community building and social engagement monitoring.
Instagram - for making a visual impact, capturing those moments and brand building.
LinkedIn - for professional, B2B relationship building.
Canva - for quick, DIY design, even on your mobile. Perfect to support your social media efforts.
Adobe Creative Cloud - for meeting those more complex design requirements.
iMovie - for those Mac users, a straight to the point video editor.
Squarespace - for customisable web templates. Just add your brand flair.
Google Business Solutions - for enhancement, optimisation and measurement of your online presence.
How can we assist with your marketing needs?
From The Wellnest Blog...
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