The changing face of business
No matter what business you're in, there is always a way to add a human element to your marketing. It's not about self promotion but rather about genuine connections and the fact that consumers what to know who they are doing business with and why.
Don't hide behind your product or service offering. Stand by your offering, showcase why your offering is important to you and how it benefits the consumer, but remember to do so authentically. Keeping it human allows you to do this and of course, develop your brand story further.
Here's a little clip we put together recently. We like to keep things real and because we're reworking the fitness side of The Wellnest Macarthur to focus on movement inspiration, and given that health and fitness is such a personal topic, how could we not include a human element in our marketing?