Recently I was reading about how the changes in the fitness industry, as brought about by boutique studios, have meant that larger fitness facilities are needing to consider stepping it up in order to compete. It's delivery in terms of the consumer experience that these boutiques are excelling at.
No matter what business you're in, there is always a way to add a human element to your marketing. It's not about self promotion but rather about genuine connections and the fact that consumers what to know who they are doing business with and why.
From time to time I tend to adopt a thought process that, maybe in this fast-paced business world, there are two types of marketing managers. In my view I find there is the hands-on marketer and then there is, I guess what you could call, the project manager marketer.
Building a brand or redefining a brand is one thing. Maybe you just want to get your name out in the marketplace or maybe you just want to get a consistent look and feel happening reflective of what your business has become. But while your making plans to see you brand grow, have you considered how this all impacts on your consumers?
Whether you're working on a marketing plan for the year or you're just looking for direction on making that next big business decision, the marketing tools we have available to us in this digital age give us so much insight.
I was gifted a box of affirmation cards as part of a 30th birthday present from colleagues, and there, in the lid of the box, it summed up everything I’d been thinking recently. It’s not a lack of purpose I’ve been struggling with but rather a lack of perspective.
Building and having access to a community is a marketers dream. Just as you have an employee community (internal), marketers need a consumer community (external) not only as an audience for their communications, but to help in the revising and improving of a company's product or service offering.
First and foremost, I'm here to thought-share, ok, maybe story tell a little too. But if you're here, I'm glad you are. Chances are you either know who am, you're in business or marketing, you're a wellness inclined individual that's been following my events, or maybe you've just stumbled across this piece online, but regardless, I'm sure you'll get something out of the pieces I pen.