A Quick Guide

Here’s a quick guide to help you get the most out of your time as an exhibitor.

Your space

  • Have clear signage with your business name.
  • Have a consistent look and feel. An on brand display will have a substantial visual impact.
  • Incorporate an activity into your space. This will help to engage the audience.
  • Make sure there is always something happening in your space, this will draw people to you.

Your staff

  • Be approachable and interact with your audience.
  • Wear name tags or a uniform so that people know who they are talking to.
  • Embrace the atmosphere and wear a smile.

Your offering

  • Be innovative in how you showcase your offering.
  • Find ways to link your offering on the day back to your primary place of business, to other offerings or to your web and social media pages.
  • Collect (with consent) details of those interested in your offering.

Your audience

  • Make the audience feel special by offering them something exclusive on the day.
  • Tell people that you will be at the Expo and what they can expect from you on the day.
  • Encourage your audience to share the experience they have had with you.
  • Have something to give your audience so they walk away with your details in hand.